The Importance of Story

So...I picked up this new book. It looked like it would be right up my alley, aligning with my tastes. I started into it with the greatest expectations...

...but within just a few pages, I was completely put off by the editing.

Now, let me say this--I wouldn't call myself an editor. As a writer, though, I understand the importance of good editing. I look forward to the chance of working with an editor to learn how I can improve my writing.

But I forced myself to press on with the book, despite the POV errors, lots of telling, and repeated use of the same word. (These are the rules I try so hard to follow, so they stand out when they are disregarded.) And I've found myself wrapped up in the story.

I haven't even made it through the first chapter. And I have to ask...

Does story trump technique? If you have a first-class story, does it matter if you head-hop or give an info dump? If your characters are solid and strong, does it matter if you use flashbacks or overuse dialogue attributions?

In my opinion, it depends on the reader...and the story. I've had books I've given up on for the same reasons I've listed above. But I'm going to give this one a chance. I'm intrigued enough to stick with it. But the second it loses my interest, it's done.

Again, as a writer, I fully believe that I owe it to my readers to provide them with the very best story I can, executed in the very best way. This may involve collaboration with an critique group or an editor. It certainly involves a lot of long hours, profound thought, and immeasurable emotion to create a product worth reading. Not to mention a little bit of luck to get it out there.

What about you? Would you invest the hours it takes to read a book that wasn't properly written and edited? What keeps your interest?